For the first time since 2012, the iPhone accounts for less than half of Apple's revenue

Apple has just revealed its results for the last quarter, extending from April to June 2019, and although they seem bad at first glance, with a consequent decline in sales of iPhone (-11.81% compared to the same quarter in 2018), the Cupertino company seems to be keeping its ship afloat since its revenues are up 1%, especially thanks to the services.

With consecutive lows every quarter since the end of 2018, the iPhone collapses little by little, so it now accounts for less than half of Apple's revenue. This has not happened since … 2012. In the last quarter, iPhone sales generated 26 billion dollars, or 48% of Apple's overall turnover. With a decrease of almost 12% compared to last year, it is still better than the previous quarter, during which the iPhone recorded a sharp drop of 17% sales of its flagship smartphone.

The iPhone has long been the egg-laying hen of the firm, to represent the two-thirds Apple's revenue for many years. But between widespread price increases, lack of news, growth of competition and a gloomy world of smartphone sales around the world, Apple has no choice, it needs a new growth relay. This is in any case the strategy set up by the firm with its services, and it seems that it is paying.

If Apple's revenues have managed to increase by 1%, even if the sales of iPhone collapse, it is notably by the boom in services. Cumulative, Apple Music, iCloud, the App Store, and other Apple services accounted for nearly 21% of the revenues of the firm. This should further intensify in the coming months, as Apple has announced a plethora of new services, between its Apple TV + streaming service and the Apple Arcade video game service.

Apart from services and the iPhone, Macs accounted for 11% of Apple's revenues this quarter, the category "other products", which includes the Apple Watch or AirPods have generated 10%, and finally comes 'iPad with 9%.