Elektra mistakenly offered discounts of 2,500 pesos in its online store in Mexico, this is what we know

While Amazon Mexico celebrates its "Prime Day", Elektra managed to steal the attention of the event, but it was not with special promotions, it was a particular error. Approximately at 2:30 in the morning of July 15, PromoDescuentos users reported that the online store presented an error where a discount of 2,500 pesos was received on any product sold by Elektra.

Apparently there was no minimum purchase, when you get to the shopping cart always marked a discount of 2,500 pesos. That caused that even products that were below the discount, were applied as free.

Example pic.twitter.com/TnD1pdQbxE

– memku (@memku) July 15, 2019

Cancellations began to arrive

The users mention that they received emails confirming the order and the payment within a few minutes of the purchase. With the passing of the morning the error was solved, causing many products not appear in the store or that will not let you advance in the purchase.

The error was solved with the step of the dawn and the discount no longer appeared on the site. On the other hand some users who bought products, received an email notifying that the order had been canceled.

Help @Profeco make a purchase in @Tiendas_Elektra, they canceled my order without notice, it was paid in Paypal and I have the captures with the discounts and the states where the payment was made correctly

– Miguel Monsivais (@ usermiguel94) July 15, 2019

On the other hand the people who selected the collection in physical store, mention that they did not receive the items in the branch, indicating that there was a problem and they had to communicate by phone to receive the information. Although other users of PromoDescuentos comment that they already received their products.

@Profeco I have a problem with https://t.co/SKxtwAPF7o @Tiendas_Elektra They do not give me my purchased and charged products. Telling the employees that they have orders not to deliver even when it appears in the system and they have the products, that why they had a detail with their page. pic.twitter.com/SiOgHYFaeL

– MarinJr (@ MarinJr7) July 15, 2019

Currently the company has not mentioned anything about it and it is expected that the cancellations will continue to appear throughout the day. We could be facing a case similar to that of Dell, where the company sold computers by mistake to 679 pesos, causing the users who bought the equipment to be notified of the immediate cancellation, taking the discussion to Profeco.

We have communicated directly with Elektra to know an official response to the situation. In the case of having an answer, we will share it directly in the publication.

Image | Forbes