The spot of the electric Fiat 500 starring Leonardo DiCaprio

He is the actor and climate activist Leonardo Dicaprio the protagonist of the new FCA commercial dedicated to the new one Fiat 500 electric, available from October 2020. A spot that fully takes up the challenge launched by the United Nations and by the various climate movements, such as that of the Fridays for Future led by Greta Thunberg: we are living the decade of solutions to the climate crisis and for this reason the time has come to play every card available to solve the greatest threat we face.

The spot is called, in fact, All-In, a term used by poker players when they decide to bet anything they have, as if it were the last hand of the game. It is the first time that the 500 has become electric only and “the First” is the name of this new generation of 500. DiCaprio has not compromised and in the commercial he touches on the themes that have always distinguished him by stating that this is the time to to give everything. In the description of the spot we read that Di Caprio “wanted to offer his contribution to Fiat’s mission by inviting each of us to play a leading role in fighting climate change, focusing on sustainability. Fiat accepted the challenge inspired by change and desire to reserve a better future for our Planet, focusing on the new fully electric 500 “.

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