The numbers, on the other hand, were and continue to be rather complicated and the stocks on the stock market went down (an action by the giant Match cost over $ 92 in mid-January, today 63 after a long swing). The Agi recounted that for example for Tinder, the queen app controlled precisely by the US group, after an excellent start to 2020 obviously registered a decline in March, both in terms of app downloads and turnover.
Another idea is given by the rankings of the downloads on iOS and Android of the Annie App analysis site: in the first places there are almost exclusively videoconferencing programs on all markets, from Zoom to Google Hangouts Meet up to Houseparty, Google Classroom or Microsoft Team, stuffed with others in the kitchen. In Italy, in particular, on March 26, the ranking of free iPhone applications said Disney + (the streaming of Mickey Mouse that has just started), Zoom, Hangouts Meet, Houseparty, Skype, Tik Tok, Classroom, Jeetsi Meet, Teams. And then something to train, games, streaming videos and documents. End. There is not one dating in the top fifty, while Tinder remains in seventh place among those who collect the most. Badoo, Lovoo and the historic Meetic also appear on that chart.
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How to do? Aligning with the obligation of the times: everything at a distance. Even potential relationships. A solution, as he says Mit Tech Review, was that of Coffee Meets Bagel. The co-founder, Dawoon Kang, decided to offer users of video meetings with 10 to 15 participants moderated by a group representative. Anyone interested in someone met in the meeting, as it will be understood set a little in digital speed date key, can write to the person in charge of the platform and, if things seem to turn, they will put them in contact. Better than nothing.
MonsterMatch, the dating app that reveals all the rottenness of online dating
The point is obviously that the rules (and etiquette) are reversing. If calling or indulging in a videocall, before the “lockdown”, seemed excessive, so we basically proceeded to chat and, if anything, to exchange photos often not credible, in preparation for a possible live meeting, now it’s quite the opposite. And in some ways even more immediate. ounces, for example, the app that offers only one contact every 24 hours, has developed a new live-video function to allow its users to continue interacting and knowing each other safely. The new feature will be available for free starting next week. In practice, if the match is reciprocated and both aspiring partners give their consent, it will be possible to start the function to continue the conversation via video chat. And many greetings to dinner, an aperitif or an evening in a club. Everything from the living room, or from any room you prefer.
No, Tinder won’t let you find the love of your life
JWed, another dating app aimed at Jewish singles, had already been able to sniff out the situation – and to accelerate the launch of video dating features – at the beginning of February. Then came Bumble, with video and voice features that allow people to get to know each other as much as possible without, obviously, seeing each other in person. According to many insiders, net of the most immediate emergency, these will be the mandatory formulas of the new dating for the next weeks and maybe months. So many more or less refined solutions will come. “At the beginning, people think they don’t look very good – explained Kang – but in the end they try, especially when they realize that they won’t be able to meet anyone live for a long time. And once they try, they are led to repeat. ” In short, in the end you get used to everything.
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Blessed be the network, cheers the social networks
Not just the complicated skin change of dating. Ai sex toy, and to all the technological solutions in some DIY way, it seems to be going very well. Justin Lehmiller of the historic Kinsey Institute, founded in 1947 by the pioneer of sexology Alfred Kinseyobviously links interest in devices, toys and services of all kinds to quarantine. And he has no doubts about the rapid change of habits: from sex toys to erotic parties on platforms designed for other uses such as Zoom itself, an area is still being opened – or intensified – still largely to be explored. In Italy, in the first week of March, orders for the best-selling German sex toy, Womanizer (many were also distributed free of charge with the Bellesa website) grew by 60%, in France by 40% and in Hong Kong by over 70.
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Overall, according to the calculations of MySecretCas, the first Italian online shop for devices of this type, the purchase of sex toys rose by 50% by couples and singles, just in the days following the closure of the country and restrictions on circulation to combat coronavirus. “We believe that the obligation to remain closed within the home walls has pushed the whole peninsula to find strategies to enjoy the quarantine, both alone and as a couple – he explained Norma Rossetti, founder of MySecretCase – these days we are continuing to keep communications open with our thousands of users, through the social channels Instagram and Facebook, through messages and chats of mutual support: what we perceive is that, in addition to the sacrosanct solidarity campaigns and to the intense bombardment of information, there is a strong desire to be together, to connect, to make love, to discover oneself ”.
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Love without hugs
How to, erotic tales, consultations (MySecretCase keeps them every Tuesday and Thursday on their Instagram profile, with the help of sexologists and other experts) complete the online offer. Another platform such as Lelo has instead suggested the most appropriate and popular sex toys: Soraya 2, the super-thin hexagonal Hex condom or the F1 Developer’s Kit Red. Since many of these gadgets are produced in China, the toy-shaped sex supply chain also ran the risk of getting stuck. He confirmed it Polly Rodriguez of the Unbound Babes site, which saw orders explode by 30 and 40% in the first two weeks of March. Just in the weakest period of the year.
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According to Lehmiller, behind this boom there is also the change in the demographic structure which we have witnessed, at least in certain societies, in recent decades. Multiple households made up of one person: “There are many people who live neither with their partner nor with a husband or wife.” Although sex toys are certainly not just for them, on the contrary. For this reason, more and more, we will tend to experiment alone or in pairs: “We will see an increase in remote control sex toys thanks to which people can get involved with people at a distance” added the expert. As with smart working, in short, even the sex tech revolution – the “teledildonica” but not only – will have to upset and offer us more and more particular solutions in the midst of the global pandemic.
To understand the changing world with verified news, investigations, updated data, without ever hiding anything from citizens
Carlo Verdelli
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