Revenue jumped 9 percent to $ 92 billion

The increase in revenue led to a handsome increase in Apple’s three major product categories. After the successful launch of the latest iPhone models in September,
Smartphone sales climbed 7.6% to $ 55.96 billion. The services category (which represents revenue from Aseptor and Ithionius sales and services like Apple Music, Apple TV + and Apple Arcade) posted revenue of $ 12.72 billion, up 16.9%. Weapon in the wearable, home and accessories product category (which includes the Apple Watch and the popular AirPods headset) jumped about 37% to $ 10.01 billion, thanks in part to the launch of the premium AirPods Pro headset.

On the other hand, Mac revenue fell 3.5% to $ 7.16 billion, and the iPad fell 11.2% to $ 5.98 billion.

CEO Tim Cook From Apple Live

Geographically, China continues to be a problem spot for Apple and the company posted a modest growth of only 3.1% with revenue of $ 13.58 billion. Performance in the Asia-Pacific region is also disappointing and with revenue of $ 7.38 billion, Apple’s growth is only 6.5%. The Asia-Pacific region includes India, which in 2019 moved to the US and became the second largest smartphone market in the world with 158 million handsets. According to data from Counterpoint, Apple’s share of the Indian market is negligible and is not among the top five players. Its modest growth in this region reinforces this data and indicates that Apple is having trouble cracking the Indian market.

In addition, Japan’s sales fell 9.9% to $ 6.22 billion. The situation was rescued by Apple’s two strong markets: America, where revenue grew about 12% to $ 41.37 billion, and Europe, where the company posted a 14.3% increase with $ 23.27 billion.

The positive trend is also expected to continue this quarter, with Apple forecasting revenues of between $ 63 billion and $ 67 billion. This is an increase of 8.6% to 15.5% compared to the same quarter in 2019, and the forecast at its top is significantly higher than analysts’ forecasts for the next quarter, which stood at $ 62.33 billion.

“We are excited to report high quarterly revenue in Apple’s history fueled by strong demand for the iPhone 11 and iPhone 11 Pro, and the all-time high for services and wearable products,” Apple CEO Tim Cook said in a press release. Ours has grown in each of our geographies to reach 1.5 billion. We see this as a powerful testimony to our customers’ satisfaction, engagement and loyalty, and a key driver of our broad growth. ”