"Surveillance Capitalism" (LUISS) by Shoshama Zuboff is a powerful volume of over 600 pages rich and well documented but also full of anecdotes and testimonies. He explains how the web giants are appropriating human experience by using it subtly as a raw material to be transformed into "behavior data". It's called "personalization". They offer us articles suited to our tastes for commercial purposes. Google can now predict what we would like by studying our facial expression while we look at something or do a PC and smartphone search. In a second and more disturbing joke, the mechanism also works for political purposes. The Trump election in 2016 and the Brexit referendum are an example. The long essay is focused: it is time for the author to wake up and focus on a different digital future.
Video by Leo Meuti and Valeria Lombardo
Elena Rosiello editing
Books as compasses to guide us in a confused present. Stories to extract from a book the condensation of its pages. Essentially the story as a sage and every essay as a tiny pocket lamp
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