SH Group becomes promoter of Alpe Adria International Championship

The same organizer of the Wheelup Motoestate trophies, signs an agreement with the Italian company Alpe Adria International Motorcycle Championship

Sh Group, already promoter of the Wheelup Motoestate trophies, signs an agreement with the Italian company Alpe Adria International Motorcycle Championship for the next six seasons. An important agreement, which comes at the end of a long negotiation at the end of which the development plan and the experience of the Italian promoter were chosen by the Alpe Adria and the federations that make it up to develop the mittle-European championship today. The goal is to expand its borders even at the western level. The contract enters into force today, following the meeting between the promoter, the FIM Europe and the national federations, which took place in Prague.

AN AMBITIOUS PROJECT

The goal of Sh Group is ambitious. We will work to broaden the territorial boundaries of the championship and to improve the quality of the product, to be able to position it as a reference point for the teams that wish to compete on an international stage that ensures them an organized and structured championship, with clear regulations, fought classes and a high image return.

"We are very satisfied to have succeeded in defining this agreement – explains Bruno Sandrini -. This is for us a starting point that will see us engaged in a new and more ambitious challenge at the continental level. Obviously we will continue with the organization of Wheelup MES trophies at national level, which this year also saw us grow by a further 14%, thus arriving at an average of 193 drivers per race. It took a lot of courage to take up this challenge, both for the economic commitment that it requires, and for the work that awaits us, which is no longer circusrcitto in the national territory and which will require working closely with the national federations and creating a network of collaborations in every country involved".

"The first novelty we will introduce – tells Filippo Delmonte – will be to bring back a stage of the championship in Italy, a country that saw the birth of this championship back in 1981. For this we are working on the calendar, which will be presented at the AAMU meeting in Vienna. Certainly this will not be the only news, we will intervene a little in all sectors, from regulations to communication to the competition format, to the categories. We will do it gradually, trying to accommodate as much as possible the evolution of the motorcycling market, today the profound change".

HIGH-LEVEL ENTERTAINMENT

Satisfaction also from Attila Nagy, president of Alpe Adria Motorcicle Union. "We chose the Sh Group project for the freshness and concreteness of its ideas. We will ensure maximum support especially in the start-up phase to try to develop a championship that we believe has great potential. We can boast three European-classed classes, the Superstock1000, the Supersport300 and the Supermono. This allows us to offer blazon titles and offer spectators an important level show".

Alpe Adria is a confederation of which the federations of seven countries are permanent members: Czech Republic, Slovakia, Croatia, Italy, Hungary, Slovenia and Austria. Members of other 7 European federations are also hosted. Alpe Adria International Motorcycle Championship is the championship in which the Superbike, Superstock1000European Cup, Superstock 600, Supersport 300 European Cup, Supermono European Championship, Alpe Adria Cup 600 and Alpe Adria Cup 1000 are competed. The championship also hosts other national races depending on the rounds .

The new reference site of the championship is online: www.europeanrace.com

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