company of samples, merchandising and events

Valentino Rossi wins the sixth edition of the 100 Km at the Ranch. An event that from year to year becomes more and more international

The curtain falls on the sixth edition of the 100 km of Champions at Valentino Rossi's Ranch. Once again the event saw an impeccable and growing organization. Selected photographers and guests, drones and Sky cameras, show on the dirt road and in the skies with the pirouettes of the plane that anticipated the departure. The Doctor knows how to do things big. For next year he asks for live TV and will try to take another step towards an end of year appointment with an increasingly international range of action.

From spartan weekends with friends, the 100 Km can aim to become a show of great resonance. The 2019 edition is by far the most numerous in terms of participations, both of pilots, 42, and of public, almost 1200 people in the two days of competition. Thousands and thousands of people asked how to access the Ranch. A real boom on social media, with galleries and videos that have flooded the web and also interested the European press (including the Motogp.com website). Valentino Rossi, in addition to having a unique charisma, has a staff of collaborators and an organizational apparatus that can make this challenge grow. With lots of sponsors ready to line up and a long list of honored drivers to participate.

Like it or not, the champion of Tavullia is and will remain the epicenter of Italian motorcycling. He makes talents for the MotoGP and among these the first champions have already surfaced. A sports, merchandising and event company that has recently passed the embryonic stage (and that makes millions). All this on the eve of a decision that leaves many in suspense: at the end of the 2020 season Valentino Rossi will continue the adventure in MotoGP or will he hang up his helmet? Beyond the choice, he remains a key figure, a point of reference for many other drivers, both Italian and foreign, on and off the track. A milestone that history has made and will continue to make. With or without contract renewal.