It is an edition of the Single Day that at AliBaba will hardly forget: 91.2 billion yuan (aka 13 billion dollars in sales) in just one hour. A number that breaks the previous record of 69 billion yuan (9 billion dollars) last year.
Similar to Black Friday and Cyber Monday in the United States, and also known as Double Eleven, Singles' Day was promoted as a shopping party by Alibaba president and CEO Daniel Zhang in 2009, growing rapidly to become the biggest event of online sales in the world and to seriously undermine the American gains of Black Friday and Cyber Monday.
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https://it.businessinsider.com/alibaba-frantuma-ogni-record-vendite-per-13-miliardi-di-dollari-in-una-sola-ora/
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