FCA-PSA merger, the fate of the 14 brands – Mondo Auto

The merger between FCA and PSA in addition to creating the fourth world car manufacturer, it will also bring together two companies that will come to have a portfolio of 14 brands. From Alfa Romeo to Opel, from Lancia to DS, up to Jeep and Peugeot, in some cases the offer will be really wide, going to embrace different segments by type and clientele but the fate of some brands is immediately under the lens of 'magnification.

Alfa Romeo resizes the industrial plan to 2022

It is difficult to hypothesize the moves of the nascent reality, even if it is easy to imagine that Lancia and DS are the first to be observed carefully, for various reasons. The Italian brand is very successful on the domestic market but has the only one in the range Ypsilon. To re-launch the brand, massive investments and reconstruction work would be needed, which perhaps may not be pursued. The situation is different for DS, the premium brand that PSA has built practically from scratch and is bearing its first fruits now. Soon, however, we will have to resolve an important question: continue to invest in an uncertain future, ended the boom linked to novelty, or focus on brands rooted and appreciated by the international public?

And here we inevitably come to talk about Alfa Romeo. On the occasion of the spread of the quarterly, a downsizing and a modification of the industrial plan was announced: there will no longer be the announced GTV and 8C, as well as the expected restyling of the Giulietta but could arrive a full electric SUV small in size, in addition to the road version of the Tonale with plug-in hybrid. To help the Biscione could be the modular PSA platforms that would facilitate the development of the new models, even the electrified ones. For Maserati, on the other hand, a detailed plan has been unveiled that moves the Trident towards alternative mobility.

Said Peugeot it is untouchable and therefore enjoys a privileged status, also in virtue of the results obtained on the market in recent months, to be clarified then there will be the positioning of Citroen, Opel and above all Fiat, three brands that resemble each other in terms of product lines and geographical spread. The synergy will bring future models to share platforms and technologies, helping efficiency and cutting costs, but will also bring similar models online that will have to carve out their own space inside the market ocean, already in turmoil. Last note: PSA's modular platform could be a good opportunity for the relaunch of Punto, which in the past had the same Opel Corsa.