Carlo Parente (V-Ita): We are delighted with the success at EICMA

Tra the EICMA 2019 stands, if we talk about eBike, that of Life it is certainly one of the most interesting. It is colorful and lively, and the variety of products ranges from scooters to electric scooters. Our visit to the stand was also an opportunity to have a chat with Carlo Parente, CEO of V-Ita: together with him we have known better this rapidly growing reality.

"Our company is a start-up – he explains – but we have tried to build on what we believe are the needs of consumers to make a different product: also for those who would never have thought of buying an electric bicycle. With V "We want to approach the public that is not necessarily sporting or that already owns a bicycle. We can say that it is simply intended for all those who want a unique product. The eBike is now seen as a means to move or as an object for athletes. There is not yet a product that can be understood as a simple vehicle for commuting and that is also beautiful and that can be talked about. In addition to being light, they weigh only 16 kg, our bicycles have an aluminum frame. avionics and are equipped with loudspeakers that allow you to listen to music directly by connecting your smartphone.They also have all the most advanced security devices, because in addition to having hydraulic disc brakes are equipped with a rear light that projects a laser track and in addition to the red light it also acts as a direction indicator ".

Ttechnology door, but also many color variations.
"Yes, because we tried to make a product that was technologically advanced but also focused on customization: our bikes, all assembled and hand-painted in Italy, are in fact available in six million color combinations. to borrow the logics of the automotive in terms of customization, and each of our bikes can be configured on our site: just one click to choose between 9 colors of the frame and 15 for details.It is a product that is a candidate to be the first a luxury electric mobility brand, and wants to become a status symbol, so distribution will also follow different channels: V-Ita will be sold in clothing stores, design stores or car or motorcycle dealerships.

Our range consists of the Smart +, a bicycle that was created for a young audience that has a starting price of 1,499 euros and is available with a range of colors for the slightly smaller frame. The version E-Volution it has an amortized frame and starts at 1,899 euros.

TOd EICMA what response did you get from the public?
"It was the consecration of what was sown last year. We came with a bigger, more colorful and more lively stand. A space that represents us and that through music and video allows our visitors to experience the emotions related to our product "We are very happy to be here, and we are already thinking about the next edition, also because the Milan Show gave us a great national and international prominence. We are very happy for the success we have had".

ORIn addition to V-Ita you have also brought the Icon.E range to Milan, a bike of a completely different kind …

"Icon.E is a product intended for a young audience that is attentive to performance, but that does not give up a beautiful and aggressive design. In the range there are only fat products (with very wide tires, NDR) so always with a clear identity. Here, too, the goal was to offer the best value for money on a product with a great image, as for V-Ita, also with Icon.And all vehicles are assembled in Italy.The first model is the All-road, a bike with 36 Volt electric motor at a very competitive price, 1,199 euros, or in the All-Road Plus version, with a 48 volt motor at a price of 1,499 euros. Then there are the two newborns, the X5 and above all the X7, which represents the top of the range with battery integrated in the frame, magnesium alloy wheels, 48 ​​Volt engine and has everything we could wish for: gel saddle, double shock absorber, color display … therefore a top product for performance and features at a very aggressive price € 1,999 ".

NYour scooter also has a scooter that appears to have come out of Ian Fleming's pen.

"Yes, we like to define our Voyager as a product for the mobility of the last kilometer. It is a trolley that can become an electric scooter in just 10 seconds. It can be classified as an electric scooter and has a range of 25 km. a maximum speed of 20 km / h is ideal for use in boats, campers or commuters who travel by train, but who need a product for the last stretch of road ".

NIn the range you also have a real electric scooter though.

"Yes, it is our first scooter. It is equipped with a 60 V and 1,200 W motor, with lithium batteries that guarantee a range of about 50-60 km. Here too there is a lot of attention to the forms and to the design, and also in this case we have thought of customization through small magnetic friezes of different colors. Every day you can have a different medium, to combine match our clothes or our mood. The price is 1,999 euros ".

NAn electric scooter could not be missing.

"We also have a preview of our third brand: On.E. A quick and lightweight shock-absorbing scooter. Also in this case we wanted to present it to the public at a very aggressive price: 199 euros.