What are Milan and Turin for?

"The price is what you pay,

value is what you get "

Warren Buffet

The current stories of Turin and Milan resemble each other, sadly they resemble each other. SI am two great clubs of extraordinary storytelling of Italian football, which for years have been unable to find a logical thread with their history. Turin has experienced this crisis for the longest time, and has even been the victim of a failure, who feared it the ultimate disappearance from football. Milan, on the other hand, lives ato infinite crisis from the moment in which Silvio Berlusconi decided that football was not more functional to his existence as a man and entrepreneur.

The football, as usual, to look at it well becomes a postcard in which details are inserted that invite to refletters about something to cross football same. They are crises, those of Milan and Turin, which tell how something in the "Italian System" is jammed, precipitating one of the most beautiful and fascinating countries in the world in an endless agony. Italy, with an impressive and unique removal process that finds no similar feedback in the secular human affairs, he waged a war without pause against every root and every tradition of his. This war, I am sure, will be the subject of numerous studies by historians and anthropologists of the future, because we are really faced with a sensational social experiment of suicide assistito.

Assisted by one leadership amorphous. Which ruling class, instead of constantly questioning itself about its responsibilitiestowards the people, he preferred to dedicate himself to the hoarding of tangible and intangible assets in the form of more and more power. All this while the audience to take care of had become more and more the world, to the detriment of the community. And it's normal, in a prevaricating globalist logic onlogic of the community, as after a while the only reference value becomes only the turnovers and the obsessive maintenance of them. The community and identity values, in this context, have become useless archaic frills, to be resurrected only in some circumstances in which the bad rhetoric serves to placate spirits made restless by the unveiling of the truth that sometimes reality offers us as an opportunity for liberation. It may seem strange, but sometimes we don't want to see what is also before our eyes.

We prefer to put the conscience in "sleep", perhaps because we are tired of suffering, perhaps because it is simply more comfortable. IS then we come to believe how really the money makes the difference in the construction of a soccer team, and this despite the recent history of Milan shows us exactly the opposite. Because perhaps it is not clear to some how much the Rossoneri company has invested in the market over the past seven years, and I will not be here to bore you with numbers and data easily available on the web, because the thing to to notice isas for the past seven years Milan have failed to place themselves in the top four of the league. And all this with market budgets and revenues constantly higher than a company like Naples. Calling up Maldini and Boban in society, about bad rhetoric, is not serving, and I fear it will not help, to change the situation if it is not clarified in which direction the glorious Milanese company should go.

A football club, like any other undertaking of life, is neededwould what is called a project, designed to outline the purpose towards which they must necessarily be all efforts made. Wanting to ask the question more down to earth: what's the use? What are the stories of Turin and Milan for?

The day of the revival of the "Filadelfia" was a good day, because a piece of memory of Italian football was discovered in the light. Someone, not a little deluding himself, had considered that the "Filadelfia" could also be a sort of new lifeblood for Torino Calcio. And I also return to this question: what is it for? What good is it to have given new life to the legendary stadium of the Grande Torino if then, from the current coach grenade, we hear in a press conference: "Chiellini always forgets what he did the day before, and after training he has fire in his eyes". Now, apart from the bad use of the Italian language operated by Mazzarri, One wonders what is the real state of mental preparation of the coaches who sit on the benches of one of the most prestigious and richest football leagues in the world. You do not need to be a genius or a frequent visitor to Turin (a splendid city), to understand how certain references to the Bianconeri world of a Toro coach just can't afford them.

The three sentences of Lazio-Torino 4-0: the grenades have no identity anymore

The knowledge and peculiarities of the world in which you work should be part of the professional baggageale of a coach placed to occupy one of the most important benches of the Serie A. If Mazzarri had bothered to know these peculiarities, he would not only have spared the granata fans the reference to a player who is a symbol of Juventus history, but he would also have understood what the Toro fans expect from their players when they enter the field. Furthermore, it was very bad that he tried to put Antonio Comi on this affair: "The coach talked about one of his players when he was young … that a thirtyfive years he still has blood in his eyes when he was twenty … no one wanted to offend the grenade world ". Here we are at the aggravating circumstance of a general manager of Turin, As a soccer player grew up in the youth of the Taurus under the responsibility of Sergio Vatta, who was a frequent visitor to grenade values.

And the question returns to the same extent as a mysterious karst river: what is Turin for? Paolo Maldini has recently declared that "If Elliott wants to win in fifteen years Boban and I will leave". Maldini is more than an icon of the Rossoneri history, it is the same as an icon important value of family. Not surprisingly, therefore, if in his heart, at a certain point, a question must have been asked: what do I need? The former Milan and national team defender knows, from a training point of view and history, what Milan's approach to football must necessarily be. The history of the Rossoneri club requires him to be at the top, and with honor, of this sport. There are no other options, and there are no other ways. Maldini, and this makes him honor, had to take a stand against the current Rossoneri ownership. Elliot was upset by the statements of his manager, why ignore that Maldini is not simply defending a football team, he is defending his family. A family of millions of fans. And you can't betray your family. But the Elliot fund cannot understand Maldini, because he probably didn't evaluate what Milan is. And before him the transitory Chinese property and the last phase of the Berlusconi presidency did not understand him.

A football club is not a machine to make profits, even if at the last shareholders' meeting of Juventus, Andrea Agnelli returned to define the fans as "consumers". A football club is historyof values ​​handed down from generation to generation. Therefore, before acting on its behalf, these values ​​should be understood. That is why the inattentive para-commitment of Urbano Cairo on the reconstruction of the "Philadelphia" is a wound difficult to heal in the heart of the fans. How difficult the abysmal competitive distance can be forgiven now created between Turin and Juventus.

It is really sad to see the Bianconeri no longer fear the grenade on the occasion of the derby. Having put Turin in the position of hoping to get the most out of a draw at the Derby della Mole, means not having really grasped what Torino is used for. Turin, which does not try to fight against the "rich" with courage and determination, is no longer Turin. It's just a machine to make some sales and a little profit, thanks to that love that knows no end, a characteristic sign of the fans of all time.

Milan and Turin need a project that gives a vision, a credible horizon. The two clubs are neither from Cairo nor from Elliot; are values ​​expressed over time by Italian society, which once was not used to giving a price to anything. Someone wrote somewhere that "They are always the ones without value to give themselves a price", and it seems to me a correct warning to pass to Cairo and Elliot, to push them to make decisions consistent with the history of which they are pro tempore owners. If they do not want or are not in a position to serve this story, thenmaybe it's time to think aboutpass the hand.

I do not believe that at the Elliot Fund, due to its constitutive peculiarity, it could interest a beautiful reflection by Steve Jobs, but perhaps Urbano Cairo could serve: "Being the richest man in the cemetery does not interest me. Go to bed at night knowing that we have done something wonderful: this is what interests me ". Few things, like a football team, can allow a rich man to do wonders. Urbano Cairo and Elliot are thinking about it, and bring Milan and Turin back to what they are they served, to which for which serve, to what they will always serve.

By Anthony Weatherill

(Carmelo Pennisi collaborated)

Anthony Weatherhill, a native of Manchester and grandson of historian coach Matt Busby, has long been involved in sports politics. He is the true creator of the Supporter Card, which then arrived in Italy on the basis of completely different assumptions and intentions.