Twitter will no longer publish paid political announcements. This was announced by Twitter CEO Jack Dorsey in a series of tweets, in which he explained the reasons that led the company to make this decision.
"We have decided to stop publishing paid political announcements in all the countries where we are active. We believe that politics should earn the ability to reach people and their attention: deserve it, don't buy it.
A political message we earn attention when people actively and knowingly choose to follow an account or rewrite its contents. Pay to show users their message ignores this choice and imposes an optimized and targeted political message on users. We believe that with this choice money should have nothing to do.
Online advertising is very powerful and effective for commercial advertisers, but when it comes to politics, this power carries great risks, because it can be used to influence votes that affect the lives of millions, "Dorsey wrote, explaining that he was aware that Twitter is only a small part of the ecosystem of paid political announcements on social platforms.
The new rule on political advertisements will come into effect on November 22nd.
We've made the decision to stop all political advertising on Twitter globally. We believe political message reach should be earned, not bought. Why? A few reasons … 🧵
– jack 🌍🌏🌎 (@jack) October 30, 2019
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https://www.ilpost.it/2019/10/30/twitter-non-pubblichera-piu-annunci-a-pagamento-politici/
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