Network: Sopriam inaugurates new platforms and launches DS3 Crossback

It is a cascade of good news that has come to liven up Sopriam's daily life in recent weeks. And it is on the sidelines of a festive evening welcoming many personalities from the world of automotive and civil society that the importer of Peugeot, Citroen and DS has lifted the veil to the press on these latest strategic directions and other newly released or future commercial novelties.

In detail, the local automotive sales subsidiary of PSA inaugurated its first "concept stores" in Rabat, dedicated respectively to all of its brands. According to Khalid Kabbaj, CEO of Sopriam, the latter are distinguished by their digitalization, a tool that allows the customer and in a virtual way to configure at leisure the model of his wish. Moreover, these small platforms and their high-end layout make them friendly places on a human scale. What allow the seller, according to the staff, to become a kind of commercial ambassador of the brand he represents. Auspicious for this same customer. "An ultra-trained expert who assists the client and completes the on-line information to better advise him", dixit Khalid Kabbaj. A multibrand platform whose investment amount is 11 million DH.

However, the ambitions of Sopriam do not stop in so good way. Indeed, and in accordance with its roadmap, the operator continues the extension of its network across the Kingdom, new "concept stores" to see the day in Casablanca, as Tarafa Marouane said, Chief Executive Officer of the group. In addition, the historic headquarters of the operator located at the Avenue des FAR will be abandoned shortly to the benefit of brand new premises located at Boulevard Moulay Ismael in Casablanca.

The other highlight of this inauguration in Rabat was undoubtedly the revelation and the official launch of the new DS3 Crossback. A compact model that adds to the brand's offering in the premium SUV segment. Playing the card of refinement, the machine puts on a style that does not really go unnoticed; Add a very modern interior with high-quality comfort and safety features, all wrapped in a cozy comfort and great acoustics. A novelty whose attack tariff starts from 319 000 DH. Note that the schedule of the new features of the operator is already well loaded, the Peugeot 208 "made in Morocco" and other arrivals planned in 2020 should animate all ranges of models of each brand.

The highlight of this inauguration in Rabat, which testifies to the overflowing news coming in the daily Sopriam, he was given for DS Automobiles Morocco hands Arnaud Ribault, Vice President DS Automobiles, in charge of marketing, the award of the best brand distributor in the world for the year 2018.