Juve wants another Ronaldo: 300 million investment, that's Agnelli's plan

A Cristiano Ronaldo is not enough, the goal of Juventus is to buy a "young" CR7 in the coming years, perhaps as early as this summer. Thursday, during the shareholders 'meeting, the 300 million capital increase proposed by the board of directors will be launched and will be finalized early in 2020. In addition to sports growth, Juventus wants to become a true' own-to-fit media company in the competitive scenario of sport and international entertainment ", he writes La Gazzetta dello Sport which publishes an interesting analysis of the Juventus club's plans in the medium to long term. Moving on from the field and beyond.DEBT – "The expansive phase started with CR7 – writes the newspaper – is repositioning Juve on a higher segment of the market, against a rise in net financial debt to 463 million. The management had to choose between these two paths: stop a couple years and manage the debt, or ask for a capital increase to continue the development phase. The second route was chosen, also because the top world clubs run towards the billion in turnover ". Therefore, continuing to invest in order to continue growing, this is Andrea Agnelli's plan which has a "syntony of views" with John Elkann Exor has guaranteed total coverage of the recapitalization and a new stadium is under construction for Women and Under 23 teams, always in the Continassa area.

FUTURE – Juve's goal is to grow on and off the pitch. After the Hong Kong offices, one will also be opened in the United States. The desire of the Juventus club is to "get out" from the merely football perimeters and expand the catchment area with the creation of concept bars but also casual wear products that could be sold by large retailers. On the field it will be essential to participate in the Champions League at least until spring. As for the "new Ronaldo", Juventus starts from the awareness of how much CR7 has helped to increase the popularity of the club on social media, has expanded the fan base all over the world, thus increasing marketing revenues. The goal, perhaps as early as next summer, is to buy a "new CR7". Who can it be? The rose is restricted: the profiles are those of Mbappe, Neymar and Pogba.