IPhone sales continue to fall, but Apple seems to have found the right path

Revenue of 64 billion dollars, with 13.7 billion in profits. This is the most important data of the quarterly presented by Apple in these hours. Given records, since is the best fourth quarter in the history of the Cupertino company, but this result is not enough to make Apple's 2019 positive. The year ended, in fact, down compared to the 2018 figures, considering that the total revenues were 260.2 billion dollars compared to 265.5 last year. The "hole" in iPhone sales is still difficult to manage, but positive news has come from the services.

Record profits from the services sector, thanks also to Arcade

Compared to the fourth quarter of 2018, revenues increased by 2%, with a 4% increase in profit per diluted share. The credit is in large part of the services sector which reaches a new record of 12.5 billion in revenues. A growth that has become impetuous, with Apple pointing out that the subscriptions to the various services paid through its platform have reached 450 million, compared to 330 million last year.

Revenues in the services sector in the last quarter had stopped at 11.46 billion, while in the fourth quarter of 2018 the figure was 10.6 billion. There is therefore a growth of almost 2 billion dollars in a year, driven also by the revenues of Apple Arcade that enter the budget for the first time. In the next quarterly, the first data on Apple TV + will arrive, one of Apple's biggest bets in the services sector.

IPhones are still falling, iPad and Apple Watch are on the rise

To counterbalance the excellent numbers recorded in the services, there is once again to report the decline in iPhone sales. Despite the first weeks of sales of the new models fall within this quarterly, in fact, iPhone reports revenues of $ 33.36 billion, down 9.2% compared to 36.76 billion registered last year. Even with this decline, however, iPhone remains by far the most profitable product for Apple.

The iPads, on the other hand, rose by $ 4.65 billion in revenue, and wearables by 6.52 billion in revenue. Both sectors are up sharply compared to the same period last year. In closing, a downturn also for Macs, with revenues of 6.99 billion, which is down 5%.

"We have concluded an exceptional fiscal year 2019, with the best Q4 ever thanks to the acceleration of the growth of services, wearables and iPad"commented CEO Tim Cook."With enthusiastic customers and reviewers of the new iPhone generation, today's debut of the new noise-canceling AirPods Pro, the long awaited arrival of Apple TV + and our best range of products and services ever, we are very optimistic about the data of the next quarterly"

Tim Cook's optimism for the next quarterly results in very high revenue forecasts. Bearing in mind that Apple's first fiscal quarter of 2020 will also cover the Christmas period, as well as being the first to incorporate Apple TV + data and the majority of new iPhone sales, forecasts are for revenues between 85.5 and 89, 5 billion dollars. The 2019 quarter fee closed with 84.3 billion in revenues.