The principle ? Per 15 € purchase, customers receive 1 emoji at checkout. In total, there are 24 to collect. Emojis can still be kept in a collectible album, which costs € 1.99.
Unexpected success
Besides the fun side, Aldi hoped by this action attract new customers. And the bet seems successful since already, no album is more available. "We ordered 140,000 albums and they are all gone," says spokesman Dieter Snoeck, ". We took the necessary precautions and ordered a large quantity of albums. However, the success of the action is so important that we are already out of stock. To compensate for this, we offer 2 solutions to our customers: a free self-build package to make the collection album yourself, downloadable from our website. Or, our customers can order the original album, also via our website ». But it will take a little …
! – D.R.
Even the supplier of this product, "Boost", can not believe it: "We are overwhelmed by the huge success of this campaign. As a specialist in children's collector campaigns, Boost has run many similar programs throughout Europe and Russia and we have never seen a similar success for collectible albums. "
At Aldi, we are delighted to have reached the target group, hear parents and children. Too early to talk about a future campaign of the same style in the near future. But in any case, we welcome the buzz!
Source link
https://www.sudinfo.be/id145356/article/2019-10-08/succes-fou-pour-les-emojis-chez-aldi-les-140000-albums-epuises
