Mrs. Suphalak Chantapitak Chief Executive Officer Britania Company Limited, a subsidiary housing development company Origin Company Property Public Company Limited (ORI) revealed that the factors that make the company successful consist of 4 main areas which are 1.Prime Location, choosing to develop the project only in the real potential location near the main road near the expressway, there are Mega Projects and important places In the neighborhood Including restaurants, community malls, schools, hospitals, etc. 2.Smart Design Intelligent design by paying attention to solutions to eliminate consumer pain points. 3.Smart Products develop innovative homes that meet the needs of living and lifestyle. All forms and 4.Smart Services have on-demand services such as cleaning staff. Waiting to meet the needs after sales.
With all 4 strengths, the company has consistently good sales and transfers. Despite having just launched the brand for less than 2 years and seeing real demand in many Blue Ocean locations, while the government still has a policy to help stimulate the real estate sector continuously. Including the policy rate cut Unlocking LTV for co-borrowers is confident that the next 5 projects will be launched gradually from now. Will be in line with the needs of real demand Makes it possible to deliver living innovations Answering to the lifestyle of modern people. With the belief that it will make the company achieve its sales target of 10 billion baht in the next 5 years
The first Britannia Srinakarin project was opened at the end of 2017, able to close the sale in just 1 year and 2 projects that were launched at the end of 2018 are Britannia, Bangna Km. 12 and Rithania Mega Town Bangna received a good response. The company is therefore preparing to launch another 5 new housing projects, including single detached houses, twin houses, and townhomes. Ring Road-Hatairat Which has already been launched in the first quarter of 2019, will make the new project launch continuously, the total project value is around 10 billion baht
Mr Thamrong Phakjitsom, Managing Director of Britania Company Limited, said that the 5 new project development plans worth more than 10 billion baht consist of 1. Britania Bangna-Suvarnabhumi Is a detached house and detached house project, totaling 485 units 2. Britannia Bangna Km. 42, covering both detached houses, detached houses, and townhome, totaling 492 units 3. Britania Koot Station is a house project. Single and detached house, 138 units, 4. Britannia Ring Road-Raminthra Is a detached house project of 278 units and 5. Britannia Saimai is a twin-home and townhome project of 294 units, which will start to gradually open presales since the 4th quarter of 2019, starting from the Britannia project. Bangna-Suvarnabhumi on October 19-20
At the same time, the company has created an advertising series by Sunny Suwanmethanon. Thai superstars and the brand ambassadors of the company show the brand image of Britania to reach consumers at a leap. For that advertisement Sunny will come to help convey the story through a variety of love stories. Including the love of the family of all generations, the love of animals in various perspectives that should be followed, emphasizing the story of A Life You Love, allowing consumers to live their own lives.
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