The 5 data in marketing and advertising to start this Friday

These are the data that marketing and advertising specialists must master before starting this Friday: Spotify seeks to gain ground for SoundCloud; Yelp now he wants users to know in greater depth the establishments on which they seek references; Snapchat bet on brand safety and audience measurement to gain the trust of brands … and more.

Spotify

The streaming music platform reached an agreement to acquire SoundBetter, a collaborative platform for musicians, performers and producers. Although the terms of the agreement were not disclosed, the movement is seen as another step of Spotify to become a service for music creators, not just for listening. We know that he has bet heavily on podcasts, but it is relatively new to show his interest in being a contact platform between the protagonists of the music industry, a scenario where SoundCloud already has a long journey.

Oracle

The technology giant of cloud and local solutions announced the financial results of the first quarter of its fiscal year 2020, in which it reported total revenues of 9,200 million dollars, of which 6,800 million were for its cloud services and licensing support.

Yelp

The business directory service, reviews and recommendations launched a new tool that will seek to help restaurants share their updates, while users will be allowed to receive a better experience with the establishments or services they seek to consult. This is Yelp Connect, a feature that will only be available in the United States at the moment, but we might think that if it works well, it will be released in other markets – such as Mexico. It should be noted that the platform has 37 million average monthly visits.

Weber Shandwick Mexico

The agency specialized in public relations and communication was recognized the best of its branch in the year by the SABER Awards – awarded by The Holmes Report, which celebrates and recognizes excellence and innovation in public relations and marketing agencies in the world. It is noted that in this edition of the awards, Weber Shandwick LATAM and its affiliates became the absolute winners in 9 categories for their work in the region.

Snapchat

The social app owned by Snap Inc. It continues to seek to consolidate itself as a platform for disseminating and generating content, with a view to improving engagement with its users and affirming itself as another entertainment option. As part of this strategy, it announced a partnership with DoubleVerify, specializing in brand safety, audience measurement and visibility. This is an important step to appear to advertisers as a transparent option in terms of measuring campaigns that they implement or execute within Snapchat.

The announcement of the day

Advertiser: Apple
Agency: in-house
Campaign: Introducing iPhone 11
Country: United States