Benjamin Romero, Marketing manager of Lima Alliance, pronounced exclusively with RPP News after the controversy over the advertising video of Pichincha Bank. Romero said they just watched the video at noon.
"It has been a long day. The managerial part of the club we see for the first time, we learned about the video, at noon. 11 in the morning, something like that. The people who manage our networks start to inform us of the topic that is being formed and we started talking with him Pichincha Bank. They talk to us and tell us that a document will be made to clarify the issue very well, "said the club's marketing manager.
He also said they did not approve the video to be published by the bank. "Our process with all the sponsors is that if they want to get something out, generally, what they pay us is to get it out on our networks. We obviously see it and approve it. On occasion, if a sponsor wants to get something out of their own in their networks, we must first see and approve it.In this case, we have it clear that it was not with bad intention.On the contrary, they looked for some effect, but things went backwards, and we have not been informed and we have not received the video for approval, "he said Rosemary.
About the delay in the withdrawal of the video on social networks, the director of Lima Alliance said the Pichincha Bank It has an internal process for those things. "In the morning we were in a meeting and we had the opportunity to watch the video at that time. With the bank we talked a couple more times. They meet the normal steps of their internal process and the video was taken at that time," he added.
About the relationship with the bank, Benjamin Romero He said they will meet with the sponsor. "We have done an arduous job to get sponsors for the club. In Peruvian football this is an issue that has not been easy and we have had a very good relationship with the bank and the other spónsors. We know that it is an issue that has given us affected everyone, fans, those of us who work inside and we have to meet, align ourselves, we will be planning a meeting for the next few hours to see and analyze how we can move forward with a relationship that will last for a long time. and move on, "he finished.
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